Fila 110th Anniversary Collection
Furniture design in Shinsegae Department Store
In commemoration of Fila's 110th anniversary,
I have designed furniture pieces to showcase the brand's heritage collection.
Fila, having thrived for over a century, has been the inspiration behind the furniture's continuous circular motifs,symbolizing the brand's enduring commitment to its customers in the years to come.
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These designs intricately incorporate elements derived from the number 110, representing the brand's anniversary while evoking the ever-evolving nature of fashion. The diverse array of design elements, encompassing various shapes, plans, and color palettes in red and navy, pays homage to Fila's adaptive brand image, which has gracefully adapted to a rich history of change and evolution.
Given the central positioning of the furniture within the store, the primary slogan has been strategically designed to ensure high visibility from multiple vantage points. A bold application of striking colors has been employed to captivate the attention of customers from a distance, while gentle, curved shapes adorning the corners seamlessly
blend with the natural flow of customer movements.
Fila store in Shinsegae Department Store/ 9, Yeongjung-ro, Yeongdeungpo-gu, Seoul, Republic of Korea
